Ather Confirms Price Increase Across Electric Scooter Range from January 2026
Ather Energy has officially announced a price hike across its electric scooter portfolio in India, effective from 1 January 2026. The increase will be capped at Rs. 3,000, depending on the model and variant.
Reason Behind the Price Revision
According to the company, the revision is driven by rising input costs, including higher raw material prices, increased expenses for electronic components, and continued foreign exchange pressure. While there are no mechanical or feature changes to the scooters, these cost factors have made the revision unavoidable.
Current India Prices and Expected Impact
At present, Ather’s electric scooters in India are priced between Rs. 1.30 lakh and Rs. 1.55 lakh (ex-showroom), depending on the city and variant. Post revision, prices are expected to rise marginally but remain competitive within the premium electric scooter segment.
December Offers and ‘Electric December’ Benefits
To offset the upcoming increase, Ather is encouraging buyers to book their scooters in December. Under its ‘Electric December’ campaign, customers in select cities can avail benefits of up to Rs. 20,000.
These benefits include credit card EMI discounts, direct cash incentives, and an 8-year extended battery warranty on select models. Ather has also partnered with multiple financing institutions to offer flexible EMI options.
What This Means for Buyers
While a Rs. 3,000 hike is unlikely to significantly affect buying decisions, it does put added emphasis on long-term ownership factors such as warranty coverage, service quality, and battery reliability. Ather’s challenge will be to maintain customer confidence as costs continue to rise across the EV industry.
