1. Distinctive and Eye-Catching Design
Design plays a major role in the sub-compact MPV category, and Nissan must ensure that the Gravite looks clearly different from the Renault Triber. While the overall size and platform may remain similar, the front and rear styling, lighting elements, alloy wheel design, and color options should be unique.
A bold grille, sharper headlamps, and fresh color choices can help the Gravite stand out on the road. A visually appealing design will be key in attracting buyers who prioritize style along with practicality.
2. Feature-Rich Cabin
To compete effectively, the Nissan Gravite must offer features that go beyond what the Triber currently provides. While the Triber already offers digital displays, wireless charging, and rear AC vents, Nissan can raise the bar further.
Features like connected car technology, a 360-degree camera, alloy wheels, and enhanced infotainment options can give the Gravite a strong advantage. Buyers in this segment increasingly expect premium features even at affordable prices.
3. Smart Pricing and Variant Strategy
Pricing will play a crucial role in the Gravite’s success. Although it may be positioned slightly above the Triber, Nissan must keep the price difference within a reasonable range—ideally under Rs 40,000.
