Key Takeaways
- CEER has launched the Exobot sedan and SUV, its first electric vehicles, with a range of up to 670km and acceleration from 0-100kph in 2.6 seconds.
- The Exobot sedan and SUV are part of a portfolio of seven models that will be revealed over the next five years, including midsize and compact vehicles with different powertrain options.
- CEER has secured partnerships with companies such as BMW, Hyundai, and Rimac, and aims to achieve 45 percent local content in its cars by 2034.
Introduction to CEER and Exobot
CEER, Saudi Arabia's national automotive company, has made its debut with the Exobot sedan and SUV, marking the brand's entry into the passenger electric vehicle space. This is part of the industrial diversification targets under Saudi Vision 2030. The cars were revealed by Saudi Arabia's Crown Prince and Prime Minister, Mohammed bin Salman bin Abdulaziz Al Saud.
The Exobot sedan and SUV are the brand's flagship electric vehicles, and they are part of a portfolio of seven models that will be revealed over the next five years. These include midsize and compact vehicles with different powertrain options.
Design and Features
The Exobot sedan measures 5.26 metres long, 2.1 metres wide and 1.43 metres tall, while the SUV is 5.02 metres long, 2.1 metres wide and 1.69 metres tall. Both have a wide stance and a wedge-shaped profile, with a slim horizontal light signature at the front.
One of the key design features is the large windscreen, which CEER claims is the largest windscreen ever fitted to a private passenger vehicle. It uses laminated glass with a reflective coating aimed at reducing solar heat entering the cabin.
The cars also feature lightweight forged aluminium wheels with a triangular design, and nearly three-metre-long wing doors that open in a 60cm arc to provide a wider opening for front and rear passengers.
Interior and Infotainment
A 48-inch pillar-to-pillar curved 8K display takes up most of the dashboard, while a 10.4-inch touchscreen and an 8-inch rear display are also available. The Exobot models get steer-by-wire technology and rear-wheel steering.
The centre console uses a mix of physical and digital controls, with key functions such as gear selection, climate control and volume still operated through dedicated physical controls.
Range, Battery, and Performance
The Exobot sedan is claimed to have a range of 670km on the NEDC cycle, and can charge from 10-80 percent in 30 minutes. It can accelerate from 0-100kph in 2.6 seconds, and produces 850hp and 1,000Nm.
The Exobot SUV, meanwhile, has a claimed NEDC range of 560km, and also takes 30 minutes to charge from 10-80 percent. It can accelerate from 0-100kph in 2.9 seconds, and produces 850hp and 1,000Nm.
At its highest specification, the Exobot models produce 1,111hp and 1,500Nm. The sedan can accelerate from 0-100kph in 2.1 seconds, and has a top speed of 250kph. The SUV does the same sprint in 2.4 seconds, and has a top speed of 210kph.
Partnerships and Future Plans
Since its inception in 2022, CEER has secured partnerships with companies such as BMW, Hyundai, and Rimac. It aims to achieve 45 percent local content in its cars by 2034, while designing, engineering, and testing vehicles tailored to the specific requirements of Saudi Arabia and the region.
The following are some key features of the Exobot sedan and SUV:
- Large windscreen with laminated glass and reflective coating
- Lightweight forged aluminium wheels with triangular design
- Nearly three-metre-long wing doors with 60cm arc opening
- 48-inch pillar-to-pillar curved 8K display
- Steer-by-wire technology and rear-wheel steering
- Range of up to 670km on NEDC cycle
- Charging from 10-80 percent in 30 minutes
- Acceleration from 0-100kph in 2.6 seconds
- Production at CEER manufacturing complex, the largest automotive production facility in the Middle East
Implications for India
While CEER has not yet commented on whether the Exobot sedan and SUV will be launched in India, the company's partnerships with global automakers such as BMW and Hyundai suggest that it may have plans to expand into the Indian market in the future.
If the Exobot sedan and SUV are launched in India, they will likely compete with other luxury electric vehicles such as the Tesla Model S and the Audi e-tron.
What to Watch Next
As CEER continues to develop its electric vehicle portfolio, it will be interesting to see how the company's partnerships with global automakers evolve and how its vehicles are received in the market.
Additionally, the Indian government's plans to promote the adoption of electric vehicles, including its goal of having 30% of new car sales be electric by 2030, may create opportunities for CEER to expand into the Indian market.
Background and Timeline
CEER was established in 2022 as part of Saudi Arabia's efforts to diversify its economy and reduce its dependence on oil exports. The company has since secured partnerships with several global automakers and has begun production of its first electric vehicles, the Exobot sedan and SUV.
The launch of the Exobot sedan and SUV marks a significant milestone in CEER's development and is expected to be followed by the launch of additional electric vehicle models in the coming years.
Expert Perspective
According to industry experts, CEER's entry into the electric vehicle market is a significant development that is expected to have a major impact on the global automotive industry. The company's partnerships with global automakers and its focus on producing high-performance electric vehicles are expected to help it establish a strong presence in the market.
However, experts also note that CEER will face significant competition in the electric vehicle market, particularly from established players such as Tesla and Audi. To succeed, CEER will need to differentiate its products and establish a strong brand identity.
Frequently Asked Questions
What is CEER and what does it do?
CEER is Saudi Arabia's national automotive company, established in 2022 to develop and produce electric vehicles.
What are the key features of the Exobot sedan and SUV?
The Exobot sedan and SUV have a range of up to 670km, acceleration from 0-100kph in 2.6 seconds, and feature a large windscreen, lightweight forged aluminium wheels, and nearly three-metre-long wing doors.
Will the Exobot sedan and SUV be launched in India?
CEER has not yet commented on whether the Exobot sedan and SUV will be launched in India, but the company's partnerships with global automakers suggest that it may have plans to expand into the Indian market in the future.